When Chet Beiler pitched OverEZ Chicken Coops on Shark Tank season 13, he brought not only a business model but also the charm of Amish craftsmanship right onto the TV screens of millions.

OverEZ Chicken Coops, known for their quality, durability, and ease of assembly, caught the attention of the Sharks and viewers alike, creating quite a buzz around backyard chicken raising. Here's a detailed look at OverEZ Chicken Coops on their Shark Tank appearance, the outcome, and what has happened since.

OverEZ’s Shark Tank Appearance

The OverEZ Chicken Coops Shark Tank appearance started when Chet stepped into the tank to showcase his well-crafted coops, made by skilled Amish carpenters from the successful Amish Country Gazebos.

OverEZ, which simplifies the tough job of raising chickens with easy-to-assemble kits, was aiming to secure a deal with a shark investor to expand its reach and enhance its business operations.

Chet Beiler asked for a total of $1 million in exchange for 4% of his company, which had the sharks thinking he was crazy until he followed it up with OverEZ's $9 million in year-to-date sales. He presented his business with clarity and passion, emphasizing how OverEZ aims to make the dream of raising backyard chickens accessible for families across the country.

The Deal on the Table

The tension was palpable as Chet awaited feedback from the sharks. Kevin O’Leary showed interest in the company's revenue and growth potential, offering Chet the money he was looking for. The discussion around the pitch table focused on the company's sales figures, market expansion strategies, and the cost-effectiveness of their chicken coops.

The downside, though, was it was just a loan and had to be paid back over 3 years at 11.5% interest. Daymond John was the next to bite, offering a $1 million investment but at 25% equity.

Tempting deals, but Chet chose to focus on trying to get Robert Herjavec on board rather than what he was currently being offered. Compared to the other sharks, Chet saw Robert as an expert in international business and was exactly what OverEZ needed.

Daymond backs out, and eventually Kevin's offer expires too. The episode then ends with zero deals, but that's not the end of OverEZ's journey!

After the Tank

Although the company sealed no deals on Shark Tank, OverEZ Chicken Coops experienced a significant boost in exposure from their Shark Tank appearance. The company capitalized on this momentum to expand its product line, including accessories for coops and additional services for the backyard farmer.

Sales figures saw a substantial increase as more families entertained the idea of raising chickens, spurred by the growing trend of producing home-grown eggs. As of 2023, it's gained over $21 million in lifetime sales!

The episode also allowed OverEZ to solidify its presence in the market, negotiating better deals with suppliers and expanding their reach across the United States and into Europe.

The company, under Chet Beiler’s leadership, continued to uphold its commitment to quality and customer satisfaction, which were key points during their pitch on Shark Tank.

Conclusion

OverEZ Chicken Coops' journey on Shark Tank is a testament to the power of a well-prepared business pitch and the doors it can open. While there were no deals secured, OverEZ's experience on the show not only secured it a spot in the viewers' minds but also helped catapult the brand into new markets.

For anyone interested in the business of backyard chickens, OverEZ represents a blend of entrepreneurial spirit and traditional craftsmanship, making the task of chicken raising fun, easy, and accessible.

Have any questions or would like to place an order? We'd love to help! Chat with our friendly customer service team by calling 1-844-945-3625, chatting in on our website, or email us at customersupport@wildoaktrail.com. We look forward to hearing from you!